Nevermind the fact the Lightning beat the Bruins in attendance 5 out of the last 8 seasons . Nevermind the fact the attendance spread was less than 300 per game between the two teams this year  (yes, yes, we know the Bruins play their games in a shoebox that doesn't seat nearly as many people as the Forum). Nevermind the fact tickets for Game 3, Game 4, and Game 6 in Tampa sold out in minutes today . Congratulations to the Bruins marketing department for racing head long into the gutter by playing the elitist Northern hockey fan card, thereby reducing a proud Original Six franchise to the level of a third rate sports radio lunkhead trying to drum up ratings by appealing to the lowest common denominator.
No wonder Phil Esposito doesn't give a damn about Boston anymore.  And remember, his sandwich has capicola on it, dirtbags, because he's the best .
It's on, now.