Justin Keller, who went undrafted as a bantam, took the long way to get to major junior. Keller worked his way up through the ranks with the Penticton Panthers on the BCHL before earning a tryout with the Kelowna Rockets of the WHL in the Fall of 2003. Keller not only made the team but he had an outstanding rookie season scoring 25 goals and 46 points in 72 games before scoring 4 goals and 9 points in 17 games during a magical playoff run which Keller himself capped with the winning goal in the Memorial Cup final. At season's end he was ranked the 132nd best North American skater by the NHL's Central Scouting Service and he was selected by the Lightning in the 8th round of the 2004 NHL Entry Draft. In the Fall he played for the Lightning in the 2004 Traverse City prospect tournament where he scored 1 goal in 3 games. In 2004-2005 Keller returned to Kelowna where he led the club in goals with 31 to go with 53 points in 72 games. In the playoffs Keller took his game to a new level scoring 12 goals and 22 points in 23 games as Kelowna advanced to the Memorial Cup for the third straight year. He once again played for the Lightning in the 2005 Traverse City prospect tournament scoring 4 goals in 4 games before attending his first training camp with the Lightning. After an uneventful camp he returned to Kelowna where he finished first in the WHL in goals and 5th in points en route to earning 1st Team All WHL Western Conference honors. He was also the Western Conference finalist for WHL Player of the Year.
Keller was signed by the Lightning on May 23, 2006. He began his rookie campaign after being assigned to Springfield of the AHL. Keller led all Falcons rookies in scoring with 13 goals and 24 points in 60 games to go with 26 penalty minutes and a -11 rating. Keller showed some improvement in his sophomore AHL campaign scoring 15 goals and 37 points in 70 games with 45 penalty minutes and a +7 rating. Keller was also named the Admirals' lone all-star representative for 2007-2008 replacing Kyle Wanvig, who had been called up to the NHL at the time, and an injured Norm Milley.
